Consumer

The consumer is the keystone of the distribution strategy.

Whether a simple prescriber, buyer, user or occasional user, the consumer is at the heart of the marketing problems of all distributors of goods and services.

Market research, segmentation, positioning, behavioural analysis ... are the main keys for all retailers, e-tailers and distributors in order to guarantee a product and/or service adapted to the needs and requirements of the consumer.

With the rise of new technologies, the evolution and metamorphosis of consumer trends, the marketing strategy of each product and service must be constantly analysed, revisited and adapted to the reality of the current market.

With the Internet, mobile and specialised applications, viral marketing, the development of new commercial spaces in the city centre and on the outskirts, today's consumer has all the cards in his or her hand when seeking information and evaluating solutions.

Always with a "customer" objective, today's commercial spaces go further to develop customer loyalty and transform the shopping experience into entertainment by providing relaxation and leisure areas: a rest area, a wifi area, a creative workshop, a cinema room, a children's play area, an adventure park, a sports session... any idea is good enough to offer new shopping experiences to the consumer.