With the arrival of cross-channel, we have seen a new upheaval in the role and functionality of a shop in recent years. It deploys functions that are very different from those of a few years ago.
As in its origins, the main functions of a shop are to receive the public, display, store and try on (for retail sale) products intended for sale.
Nowadays, the shop can have complementary roles such as: a place to collect parcels, return parcels, a logistical function by serving as a local platform for the delivery of other points of sale, a personal service with home delivery or a local relay point, a commercial activity to build customer loyalty and increase customer attractiveness, purchasing on the Internet by setting up interactive terminals, etc.
Today's shop no longer operates solely on a strictly commercial basis but also integrates service functions and at a time when e-commerce is taking on a major role, the role of the salesperson must also adapt and evolve in line with new customer experiences and needs.
At the heart of a constantly changing consumer and retail market, what will the shop of the future look like?
mai 6, 2020
E-Commerce, Consumer, Retail, Implantation, Cross Canal, Platform, Trade, DigitalThe period of confinement is changing purchasing behaviour, accelerating underlying trends.
How are these trends transforming the function of the point of sale?
3 questions to Vincent Chabault, author of the book
mars 5, 2020 E-Commerce, Consumer, Retail, Trade, Retail Park, Digital